Based out of Southern California, Electra Bicycle Company is committed to making bike riding fun for everyone. The leading lifestyle bicycle brand in the U.S. is quickly winning the hearts of the rest of the world with the most comfortable and beautiful bicycles on the market today. Signature collections – Cruiser, Townie®, Loft® and Go! e-bikes – come in a variety of colour palettes and playful personalities. Vastly growing in popularity, the Go! e-bikes are fuelling Electra's growth throughout Europe, Asia Pacific and Latin America. While Electra is serious about making bikes, they aren’t so serious about riding them, making them the official bike of nothing official. For more information, visit electrabike.com or follow us on Facebook at facebook.com/ElectraBicycleCompany

Since 2014, Electra Bicycle Company is part of Trek Bicycle, global leader in the design and manufacturing of bicycles and related products. Trek believes the bicycle can be a simple solution to many of the world's most complex problems and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, and inspiration.