Steiff UK

Welcome to Steiff UK, where a world of cuddly toys and plush friends comes to life.

Steiff, the original teddy bear company, invented the first string-jointed bear in 1902 and are famous for making some of the most valuable plush toys in the world. Every Steiff teddy bear or animal proudly wears the world-famous trademark, the Steiff Knop Im Ohr (Button in Ear label). This shows it is an unmistakable original from the famous traditional house.

Steiff toys are a premium brand, created with unique craftsmanship and high quality luxuriously soft materials, using natural fibres and no harmful fillings. Fabrics and weaves are made to the highest safety standard in Steiff’s own factory with proprietary techniques developed over the 141 years the company has prospered for. All Steiff plush is sewn with double lined stitching for extra durability and are washable, so they can be loved for generations to come.  

Steiff is delighted to introduce a new range of beautifully made Steiff teddies for children, created with the quality and attention to detail Steiff is known for. With double-lined stitching, machine washable and the famous Knop Im Ohr (Button in Ear), Steiff toys become family heirlooms. With a new range of amazing Steiff plush, available at affordable prices, there is no reason why every child shouldn’t have their very own Steiff toy.