Steiff UK

Welcome to Steiff UK, where a world of cuddly toys and plush friends comes to life.

Steiff, the original teddy bear company invented the first string-jointed bear in 1902. Celebrating its 120th anniversary this year, Steiff is famous for making some of the most valuable plush toys in the world. Every Steiff teddy bear or animal proudly wears the world-famous trademark, the Steiff Knop Im Ohr (Button in Ear). This shows it is an unmistakable original from the famous traditional house.

Steiff toys are a premium brand, created with unique craftsmanship and high quality luxuriously soft materials, using natural fibres and no harmful fillings. Fabrics and weaves are made to the highest safety standard in Steiff’s own factory with proprietary techniques developed over the 141 year the company has prospered for.

All Steiff plush is sewn with double lined stitching for extra durability and are washable, so they can be loved for generations to come.  

With a new range of amazing Steiff plush, available at affordable prices, there is no reason why every child shouldn’t have their very own Steiff toy.

Steiff pro care tips:

Steiff soft toy's cotton and synthetic fibres are machine washable for a lifetime of cuddles. Put the cuddly toys in a pillowcase or a laundry net and wash them at 30° C, preferably with mild detergent, in the washing machine.