Shakeup is a game-changing new concept in men’s beauty, offering everyday men easy-to-use, skincare and hybrid-cosmetic products with unique formulas, specifically designed with men’s skin type and concerns in mind. 

Founded in 2019 by twin brothers Shane and Jake, after suffering from Rosacea for most of their adult life and struggling to find cosmetic products that they could relate to as male consumers.

BRAND MISSION: 

Reject hyper masculinity. Challenge gender stereotypes. Embrace a new era of Men’s Beauty.