Sambro was established in 1996, initially as a Clearance House across multiple categories selling to UK retailers, with licensed products becoming a significant part of this business.

In 2006 the business pivoted to become a licensed toy supplier and became an influential partner for brand owners who were seeking access to the wider UK retail sector. The business quickly developed niche specialities in novelty toys, creative, stationery, backpacks, accessories and arts and crafts product.

Recently, Sambro’s creative strength has evolved into creating its own IP which translates into many licenses. Sambro also has market-leading capabilities for in-house design of its own-brand and licensed toys in: Arts & Crafts, Creative, Stationery, Feature Plush and Novelty & Outdoor toys.

The long-standing, multi-layered and embedded licensor relationships that the business has with iconic global brands such as Disney, Marvel, Nickelodeon, Hasbro and Mattel continues to strengthen over the years.

The trusted and strategic nature of the partnerships that the business enjoys with retailers in the UK and EU, particularly with expanding value retailer outlets in many markets generates continued growth.

Sambro has the core competence of developing products for the value channel, alongside e-commerce, the fastest growing area of retail across Europe.

The company fosters long-standing relationships with quality product manufacturers.

Sambro, with the employment of a dedicated ESG manager, puts its ecological and social commitments at the forefront of its activities.

The motivated, committed, talented and experienced employee group and leadership team ensure continual development and progressive thinking within the company.