Polaroid was founded by Edwin Land in 1937 as an icon of innovation and engineering. The company first produced ski goggles and 3D glasses for the US Army and Navy. It wasn’t until 1943 when Land’s daughter asked why she couldn’t see a photograph of herself immediately that the idea for the instant camera was born. In 1947 it became a reality with the first ever instant camera.

Today, Polaroid has analog instant photography at its core and represents the brand that people all over the world came to know and love over the past 82 years. By unifying its entire product portfolio under one name, Polaroid is setting out its new vision to be one cohesive global brand that will continue to create products that bring people together in human and meaningful ways. EBP is a licensee of Polaroid and focuses on 3D printing. Asda is also a licensee of Polaroid, exclusively selling Polaroid TVs. 

Polaroid, Polaroid Color Spectrum, and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.