Noughty Haircare & Ted Baker Beauty

KMI Brands


97% natural haircare, with a cheeky personality and products that pack a punch. 

Co-founded by Rachel Parsonage and Lorna Mitchell of KMI Brands, Noughty brings a sense of humour to the serious naturals market with a range of 97% natural haircare products that really pack a punch.

Noughty balances real virtue (think: natural, non-animal derived ingredients) with a fun, playful and cheeky spirit to make you smile. In other words, Noughty is for every woman who really cares about the world yet doesn’t take herself too seriously, who wants an honest brand she can trust, but who loves to let her hair down.

Made in the UK, Noughty has won over 30 awards and been shortlisted for a further 20 since launching three years ago.

Every product formulation contains a vast array of high-performing, good quality natural ingredients which are free from parabens, sulphates, petrochemicals, and silicones.

Not only is Noughty Leaping Bunny certified by Cruelty Free International, but the ranges are gentle enough for the whole family including vegetarians, vegans and even the odd pampered pooch.

Using a combination of coconut, olive oil, sea kelp, blue mallow flower and argan oil to name a few, Noughty products smell amazing and quite simply, leave hair feeling great.