“MOVIES INC.” comes from incorporating ‘moving pictures’ into toys and, importantly, the child must move the toy to generate a movie.

Each model contains a simple device that displays separate pictures. When rotating, these pictures show a repeating movie.  

So, to a brand new audience of little people – we bring the magic of movies to toys!

This innovation marks a big shift in the early years’ market, never before have the optical-illusion curiosities of yesteryear (zoetropes, mutoscopes, thaumatropes, flicker-books and so on) been combined with modern playthings.