Kickers

Kickers Back to School collection goes plant-based

Kickers' Back to School collection
goes plant-based

Classic Kickers... but VEGAN


Kickers (who have been synonymous with school shoes for over 50 years) are launching their first ever plant-based range of school shoes.

This July, Kickers launches a plant-based material as part of its 100% vegan range (yes, even the glues) which is a lower-impact alternative to traditional PU leather.

Kickers' plant-based material is made from 75% plant-based materials including a mix of corn and cereals, which is grown for non-food purposes and is 100% GMO free and FSC certified Viscose, while the remaining is synthetics (which ensures durability in footwear).

Kickers' plant-based material has 5 times the durability when compared to traditional PU based products, offering a vegan alternative to its iconic leather range, that doesn't compromise on durability or style.

But how does it compare to Kickers' leather ranges? Kickers' plant-based material has gone through the same rigorous SATRA testing methods as the standard leather range. SATRA found its durability passed to the same industry standards as the leather range. This means that Kickers' can offer the durability and quality that parents have come to expect from the brand, but in a plant-based alternative. Pricing is also like for like with the Kickers' leather range, meaning you don't have to pay more, if you want a different choice.

The 23-pack range will launch across Kickers' best-selling styles, with the plant-based material being PETA and vegan approved.

Additionally, in 2022 Kickers is taking action to offset some of its carbon emissions by planting a tree for every pair of Kickers footwear made.* Kickers have an ambition to plant 1 million Mangrove trees (working with Eden Reforestation Projects) this year.**


Easy to use online sizing tool 

Forget the worry of making an appointment, simply order online using Kickers easy-to-use measuring tool to help you find the right size in three simple steps.

Plus, Kickers’ website offers Clear Pay, giving you the option to pay in four easy instalments; free delivery and returns as standard, making it super easy to pay and order from the comfort of your own home.

And, from 4th July, Kickers will be launching a special Family Deal - buy 2 pairs get 20% or buy 3 pairs and get 25% off - fantastic for families buying multiple pairs of shoes.
 

 

Key Vegan School Styles for 2022

Kick T Bar Vegan - from £50
From infant size 5 to youth size 6

These Kick T Bars are a classic that will never go out of style. These must-haves keep feet comfy, fresh and looking good. A timeless style with an easy to fasten buckle that are 100% vegan.
      

Reasan Strap Vegan - from £48
From infant size 5 to junior size 2.5

Constructed in a timeless moccasin silhouette, the Reasan strap vegan provides equal doses of practicality, durability and style. With a flexible sport inspired sole, cushioned heel collar and easy hook and loop fastening the Reasan strap is a school staple!

Kori Kilty Loafer - £75
From youth size 3 to 6

Stepping onto the scene with strides of Kickers attitude is the Kori Kilty. Inspired by the classic loafer, this pair boasts a super soft vegan leather upper with a contrasting chunky rubber sole and we're obsessed with the Kilty fringe!

Tovni Trip Vegan from £42
From infant size 5 to youth size 6

Based on a classic sneaker - the Tovni Trip is a style with so much to offer. With a slip resistant sole, soft vegan plant based leather and three hook and loop straps for easy on/off these are the ultimate playground pleaser.
      

Tovni Stack Vegan - £60
From youth size 3 to 6

This style takes our classic Tovni to new heights! Made in super soft vegan plant-based leather, this pair stack high when it comes to durability, style and comfort. Check out the chunky sole, cushioned collar and classic lace-up design, there's nothing not to love!

Kick Hi Vegan from £55
From infant size 5 to 2.5

The ultimate go to school shoe! Standing the test of time, this classic ankle boot is built on Kickers trademark chunky sole, keeping all the signature details that make it so popular! Made from vegan plant-based leather with a handy zip for easy on/off.

Find the right shoes for your child

Kickers' really understand the pressures on kids' feet and the impact the wrong shoes can have on foot development. With over 150 school styles, starting from £28, Kickers school shoes are rigorously tested to ensure they are playground proof and built to last.

But how do you choose the right pair? Kickers has created a Back to School hub on their website to ensure you find the right school shoes for your child. If your little ones scuff everything they wear or need a style that is easy to take on and off - then simply use the shoe selector to find the most suitable style for your child. You can also visit the Kickers blog to find out more about their school shoes, plus lots of Back to School tips and hacks.

And finally...

As well as launching the new plant-based collection, Kickers are committed to reducing the impact their products have on the environment and now use FSC certified paper for shoeboxes with 90% recycled material and natural soya ink. These are 100% recyclable. On all of Kickers' Kicks styles the rubber sole is made from 20% recycled material and kickers.co.uk delivery packaging is FSC certified, 100% recyclable and made from 80% post consumer waste.

Jaye Taylor, Kickers' Senior Brand Manager says: "We are excited to launch the Kickers plant-based school collection. As we try to shift to a more sustainable world, at Kickers we are committed to launching and expanding our vegan collection - giving parents even more choice when it comes to their kids' school shoes without having to compromise on style, durability or price."
 

Visit the www.kickers.co.uk  to see the full Back to School shoe range.
Kickers vegan plant-based range will be available at select UK retailers, including: Kickers.co.uk, Schuh, Footlocker, JD Sports, Very & Amazon.


ENDS

For more information, hi res images and press loans please contact laura@mumsthewordevents.co.uk or call 07793 475312

Notes to Editors

  • *All production from our 2022 ranges and orders including main range and replenishment.
  • **An average Mangrove Tree removes 308 kg (0.3 tonnes) of C02 from the atmosphere over its growth life
  • The specific plant-based material is made from a mix of cereals, corn and viscose. The corn was grown for non-food purposes and is 100% GMO free, while the viscose (which ensures durability) is FSC certified and sourced from ethical forests.
  • Kickers Vegan range is 100% vegan and PETA Approved
  • For more information on Kickers' UK Positive Business ambitions head to our website