In 1999, at a kitchen table in Somerset, Hippychick was born when founder, Julia Minchin, created the award winning, back-saving Hipseat. From there, they have blossomed into a booming business that creates, sources and curates an innovative range of baby and toddler products, all designed to make parents’ lives easier. They are a family business, and families are at the heart of everything they do – they are there to help make the tricky bits just a little bit easier, with hundreds of practical solutions to daily problems.

Hippychick have a growing range of fabulous toy brands that are designed to last and be handed down through the generations, from cuddly toys that are perfect for the tiniest of hands, to spectacular ride on toys for the bigger kids. They offer a huge range of carefully selected, high quality wooden toys from well renowned brands like Vilac and Classic World. One of the latest additions to the Hippychick family and one to watch in 2024, is US brand Crocodile Creek, who specialise in beautifully illustrated puzzles, playballs and creative art sets.